Strategic Planning

Strategy is very important for the shlichus, even though in lubavitch one could think that there is no seder but the rebbe strogley pushd that there should be goels and a 5 / 10 year plan as the rebbe said that he has a 10 year plan,

Strategic planning generally involves setting strategic goals, determining actions to achieve the goals, setting a timeline, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources) in a given span of time. Often, Strategic Planning is long term and organizational action steps are established for years in the future. 

With the right planing all the below questions should be answered 

how to grow your chabad house 

how to reach more yidden

how to bring more awareness to those you have attracted 

how to leverage your time 

how to pay your bills

how to choose the right peulos for your community 

how to delegate effectively

Figuring out what your community needs? 

Interview people

Assess the demographics of the area

Focus most of your programing for the demographic that would come the most

Assess the need

Don't just make a program because all shluchim make it, could be that your place doesn't need it

Assess the competition 

Even though most times we say dont look what others are doing, if no one would come to the program then that a waste of time and energy 

Find out what people are complaining about 

Constructive criticism is important

Test some programs

If you are not sure what people want after surveying them, then make some programs and see what works, if you are happy with the results 

Have a system to move people up the ladder on a tier program 

Create bridges between tiers

Start with broad appeal programs, entry level programs that Appeal to the broadest audience

(You could ask people what they want,for example before making a camp ask around if they are interested, and not arrange then realize no one wants it)

When you feel that the person is shayach to move along then either you or have a close person suggest that they should come to the next tier program 

Example 

Tier 1

 a program that people come to with minimal advertising like high holidays or hebrew school 

Tier 2 

requires some knowledge or commitment like chassidus class 

Tier 3 requires more knowledge or commitment like attends shul

Tier 4 requires serious knowledge and commitment like Yiddishkeit is on its own

Tier 5 needs to go to the next level to keep growing like they need to start outreach themselves 

  “dont work harder , work smarter”