Planned Giving
Planned giving is when donors commit to make a payment at a later date, typically after they pass away.
All major nonprofits—hospitals, universities, religious institutions, etc.—have planned giving programs, which account for a sizable percentage of their yearly fundraising campaigns.
Planned gifts have many advantages over regular donations, both for the donors and the beneficiaries.
Firstly, they afford donors the opportunity to give far larger contributions than they would give regularly.
People have limited cash resources during their lifetime and are often not in a position to make large donations.
After they pass, however, they are able to apportion a significant percentage to a charitable organization. To put it simply, planned giving is the major gift of the middle class.
Planned gift provide income and capital tax breaks for donors as well, making them a favored choice for many philanthropists.
Most importantly, planned gifts give people the opportunity to per- petuate their legacy. Their memory lives on in the community infrastructure that they have helped establish.
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