
Calendar
1. Digital vs. Printed Calendars: Many people now use digital calendars on their phones or computers. However, there's still a segment of the population that appreciates and values receiving printed publications, like calendars, for various reasons.
2. Effectiveness of Printed Marketing: Despite the prevalence of digital platforms, printed marketing materials can still be highly effective. They can serve as tangible reminders and are often more likely to be noticed and retained by recipients.
3. Community Engagement: Printed calendars, especially those including personal milestones like birthdays, and yahrzeits, can foster a sense of community engagement and personal connection, making them a valuable tool for Shluchim. Plus, having that calendar around means the organization is always on their mind.
4. Revenue Generation: Calendars can be a revenue-generating tool, particularly by offering advertising space to corporate entities that allocate funds for advertising, and you have the option to include ads in emails and on your website, catering to those who might consider calendars as old-fashioned.
5. Annual Renewals and Engagement: Using calendars as a means to engage larger donors is a strategic approach. The annual dedication process not only acknowledges their contributions but also serves as an opportunity to discuss ongoing support. It establishes a tradition of recognition and gratitude while reaffirming their commitment to the organization.
Designers
1) Shlomy Levertov
602-793-0785
Design
2) Shluchim Services
https://www.shluchim.jewfadz.com/design/designs/calendar.html
3) Rabbi Nosson Gurary.
http://chabadhousecalendar.com/
805-304-8008
4) https://www.outreach770.com/
5) https://www.jewishcenter.info/templates/articlecco_cdo/aid/4784372/jewish/Calendar-2021.htm
Video
The Ins and Outs of a Calendar Campaign
Presenter: Rabbi Yossi Gordon
What is the goal of a calendar? Raise funds, meet new people, reconnect with "regulars", and an opportunity for mivtzoim.
Tips on how to set up the calendar, structuring, graphics, printing, ads, finding advertisers, etc.